When you are
going to develop and plan an e-commerce website or online portal, it is mandate
to do the proper SEO of that related one. In general, most of the part of the
e-commerce websites and portals can be modernized and optimized to maximum in
the same manner as of the content websites though there are few problems and
issues to be taken care of. In order to avoid such issues arising during the
development and search engine optimization process, you can find few tips related
mentioned in below.
1. Deployment
and creation of recommendation engines – There are few things that should be considered for effective SEO approach
and the needed features and attributes to be coded on the website. If the
websites are coded in java scripting language then there are chances that it
creates issues with search engines. You may figure out the performance and
efficiency including time on a site, pages per visit, conversion rate and more with
the help of big data recommendation engine.
2. Add
relevant links and URLs –
Related and relevant linking is considered big and huge especially for SEO
professionals and experts working in the e-commerce industry with a lot of web
pages. Making use of relevant and apt linking in a well presented manner
renders broad advantages in arenas beyond SEO especially in e-commerce field as
users like such websites and buying and selling online a lot.
3. Co-relate
entry page with bounce rates
– In e-commerce industry, get the relevant search traffic reports to
demonstrate and represent the search term along with the resultant and final
entry pages. Afterwards you can really analyze and determine the bounce rate of
both term as well as page combinations in e-commerce industry.
4. Act
like a speed demon – In an
e-commerce industry, dealing with innumerous and zillions of web pages every
day is not anything out of the normal process for enterprise websites. E-commerce
platforms could be overly crushed and hauled by traffic, and on the other side,
higher content delivery network solutions are the need and must by e-commerce
websites.
5. Determine
and kill redundant and duplicate product URLs – Most of the e-commerce websites are bad in
having umpteen numbers of web pages of products and services. Try to find them,
re-structure them according to the need and use the correct link structure, and
use canonical Meta link tag to narrate duplicates and redundant data with a
single URL in e-commerce websites.
There are many experts working in varied internet
sales and marketing techniques. In addition, do you know about hotspot that is
the Google’s new recommendation engine system? It not only helps in
personalizing your local searches but also in bringing results based on the
recommendations suggested by your friends and special ones. What to discuss
more? The leading search engine made the platform easily available for mobile
phones, cell phones and mobile mapping software to be available for all Android
mobile operating systems. Apart from the tedious and clumsy set up, people prefer
to get the user friendly and search engine friendly interfaces and aggregated
reviews for the same. Hotspot is capable enough and full of potential to
compete with the established and renowned recommendation engine record especially
when it is all about social applications, as evidenced and stated by the Wave
and Buzz.
Social commerce and development is quickly becoming
a standardized norm in online shopping. Facebook is better positioned and situated
to provide a better shopping market place with integrated exciting social
features similar to the real realm world. Though, it is not going to happen in
the long run. With the open source recommendation engine, it is far better to
easy to use, integrate, maintain and blend web enabled applications that are
available to enhance the performance efficiently and effectively.
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